Beyond the Farmers Market: Smart Ways to Get Your Products in Front of New Customers
If you’ve ever stood behind your market table in the summer heat, wondering if anyone’s actually going to pick up that beautifully wrapped candle—you’re not alone.
The truth is, farmers markets are a great starting point, but they’re not the only way to grow your handmade business.
Here are a few ways to expand your reach (without doubling your workload)
1. Get Featured in Curated Gift Baskets
Partnering with local businesses like Fifth Star Gifts can get your products into the hands of Airbnb guests, real estate clients, and locals who love supporting small. Best part? You don’t have to stand behind a booth all day.
➡️ We package, promote, and deliver your goods—all you have to do is make them.
2. Build Cross-Promotional Relationships
Find fellow makers or local brands that complement yours and co-market.
Are your soaps a perfect match for a potter’s handmade dishes?
Could your infused honey be used in a local cocktail kit?
Tag each other on social media, do bundle giveaways, or offer “shop the set” discounts online.
3. Make Sure You’re Easy to Find Online
You don’t need a fancy website—but you do need a place where people can learn about you, see your products, and contact you.
A simple Instagram bio with your email and location is a great start.
Bonus points if you include a QR code on your packaging that links to more info!
4. Narrow Your Niche
Instead of trying to be “for everyone,” focus on the audience that really connects with your work—whether it’s eco-conscious mamas, design-forward foodies, or cabin-loving tourists. Speak their language and find the places they shop.
5. Stay Local, but Think Strategic
Western NC is packed with gift shops, inns, florists, and event planners. Don’t wait for them to find you—reach out! Bring a small sample, a price list, and your story. People love working with humans, not faceless brands.
Want to see your products in Fifth Star Gifts?
We’re always looking to partner with artists and makers from the Blue Ridge region. If your work is beautiful, functional, and tells a story—let’s talk!